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Tokenization training and course development

Tokenization taught out of live deals

  • Live team training, virtual or in your office.
  • A custom course we build and you publish under your own name.
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Audit the teaching first

Our own course, 67 lessons, is published free.

Watch how we teach it
Tony Drummond presenting on the tokenization set, a robot arm lowering a section onto a model building on the bench behind him.

Clients and partners

What we do

Two things, and which one you need depends on who has to learn this.

  • One

    Live team training

    For your team. Virtual, or in your office.

    • Taught live by Tony, at any headcount.
    • Worked on your own live deals.
    • Your team keeps the worked examples and the notes.

    How live training runs

  • Two

    Custom course development

    For your market.

    • Tony presents every video, on a set in your brand.
    • You publish it under your own name.
    • A monthly report that ends in calls booked.

    How we build your course

Not sure which one? We scope it with you on a call.

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Who teaches it

Tony Drummond teaches it. The training comes straight out of the advisory work, which is why the examples in the room are deals somebody actually had to get done.

Tony Drummond
  • 100+ companies advised, through $100MM+ in combined raises
  • One project grown to $200MM+ market cap and 75,000 members
  • Mentor at Outlier Ventures and yard[hub]
  • 100+ professionals trained in Lean Six Sigma

What it looks like when it is yours

Tony presents every video. Your logo is on the player, the slides and the worksheets, because the course is yours to publish.

MERIDIAN TRUST CO.ISSUER EDUCATION

3.2What a transfer restriction actually restricts

Figure 1. One lesson of a custom course, as the client receives it: the player their team signs into, the worksheet behind the lesson, and the slide from it. Meridian Trust Co. is an example brand we invented so a whole course could be shown in one identity.

The problem

Your buyers want in. Understanding holds them back.

Asset managers plan to distribute tokenized products. Even the institutions they sell to are still learning.

44%

rank institutions’ lack of understanding as a top-three barrier. Only regulation ranks higher, at 46%.

Figure 2. Each square is one percentage point of respondents. State Street 2026 Digital Assets Study. 300 senior executives at asset managers, asset owners and wealth managers, surveyed in July and August 2026.

40 to 60%

of qualified deals end in no decision, not in a loss to a competitor.

Figure 3. Each square is one percentage point of qualified deals, forty filled as the low end. Matthew Dixon and Ted McKenna, The JOLT Effect, 2022. Based on 2.5 million recorded sales calls.

Regulators see it too.

Token holders may “not understand the legal aspects of ownership rights.”

IOSCO, the global body of securities regulators. Tokenization of Financial Assets, November 2025.

The barrier is understanding, and understanding can be taught.

Live training

Inside your team. How live training runs

Your people end up able to hold the conversation without an expert in the room. Virtual, or in your office, at any headcount. We work your live deals, so your team argues with real files instead of watching slides.

  • We read the deals you are actually working on first.
  • We teach live and take interruptions. Your team talks more than we do.
  • You keep the worked examples and the notes, so the session still earns its keep later.

Your team

Talks to one person.

Your buyer

Carries it inside.

Inside your buyer’s company

  • The committee

    “Is it worth the risk?”

  • Legal and compliance

    “Who owns what, and who can buy?”

  • Finance

    “What will it cost and earn?”

  • Operations

    “How does one subscription settle?”

  • Risk

    “What happens if the platform fails?”

  • Advisers

    “How do I explain it to a client?”

Figure 4. Who is in the room once your buyer takes it back inside, and the question each one asks. 6 to 10 people sign off on a complex B2B purchase, and buyers are 3x more likely to buy a bigger deal, with less regret, when suppliers give them helpful information. Gartner research on the B2B buying process and on buyer enablement.
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The course

In front of your market. We build the course

If the audience is your market, we build the course and hand it over ready to publish under your name. Short videos, worksheets, certificates. Every month you get starts, completions, scores and calls booked, so it reports as pipeline.

Free to watch. The first three of the five stages of buyer awareness.

  • The asset
    • Your first vision is too big
    • Making the token represent something real
  • The rules
    • The compliance mindset: scope it, don’t solve it
    • Classification by asset type
  • The investors
    • Mapping stakeholders and revenue
  • The raise
    • Who pays you and why
  • Cost and time
    • Revenue streams: how you monetize

Deep dive. A work email unlocks it, so your sales team gets the lead. Light worksheets included.

  • The asset
    • Ownership form and token standard
    • Entity architecture
  • The rules
    • Jurisdiction by jurisdiction
    • The compliance stack
  • The investors
    • Real vs speculative demand
  • The raise
    • Using in fundraising
    • Living document
  • Cost and time
    • Fee design: why 1.5 and not 1
    • Scenarios and the costs question

Your product demo. Tony records these too, on a demo account from your team. Then the call.

Figure 5. Lesson titles from the 67-lesson free course, grouped the way an issuance platform’s buyers ask. An example of how a course map reads; the lessons in a client’s course are chosen around their product.

Platform setup is optional: email capture, certificates, share links, the sales system handoff, or everything your team needs to build it themselves.

How it is made

Your brand behind Tony. Your buyers in front of him.

Every video is filmed the same way. Only the set behind Tony changes.

  • Tony films on a green screen.
  • Placed onto our tokenization set.
  • Or onto a set in your brand.

  • 67 lessons

    in the course we built and published

  • 215 files

    worksheets, decks and templates shipped with it

  • Every video

    presented by Tony, demos included

Counts from our own course at tokenomics.net, verified against the course manifest 2026-09-21.

On a full course, who does what

  1. 1

    Kickoff

    Your teamShare your booking link and your data.
    UsPlan the course from your goals and data.
  2. 2

    Scripts

    Your teamShow Tony your product on a demo account.
    UsWrite every script.
  3. 3

    Review

    Your teamApprove the scripts.
  4. 4

    Recording

    Nothing from you here

    UsTony records every video, product demos included.
  5. 5

    Go live

    Your teamPublish on your site.
    UsHand over everything, ready to publish.
  6. 6

    Every month

    Nothing from you here

    UsSend the call report.
Figure 6. Who does what on a full course engagement. Firm engagement plan.

Every month, one report.

Calls booked is the number that matters.

  • Starts
  • Completions
  • Scores
  • Firms watching
  • Calls booked

See it first

Audit the teaching before you buy it

The whole method is published free, 67 lessons. Watch how it is taught, then decide whether you want it for your team or your market.

  • 67 lessons
  • The whole method published free
  • A free account
  • On tokenomics.net
Look through the course

Picture your product in it.

Course development

Three shapes a custom course takes

All three are the course we build for your market. Scale decides what it costs, so you leave a call with the scope and the number.

  • Starter course

    • The first three stages, free to watch.
    • A call button under each.
    • A certificate.

  • Full course

    • Videos for all five stages.
    • Work-email leads, and your demo.
    • Worksheets and certificates.
    • Three months of fixes.

  • Your academy

    • Everything in the full course.
    • Committee and adviser tracks.
    • Two live sessions with Tony.
    • Exams and first-year updates.

It fits when

  • Your buyers need teaching before they buy.
  • Many people sign off on your deals.
  • Your team takes the sales calls.
  • You can show Tony your product.

Came for live team training?

It is not a course, so it is not in this list. The same call scopes it, at any headcount.

Book a strategy call

Scope it on a call

Tell us who has to learn this, your team or your market, and at what scale. You leave the call with a scope and a quote.

Book a strategy call